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Why Public Relations Storytelling Is the Strategy for Success

Why Public Relations Storytelling Is the Strategy for Success

by john | Mar 6, 2024 | Public Relations

Public Relations (PR) is all about painting a picture of how the world sees you. It involves shaping and guiding perspectives to create strong connections and a positive image for your brand. One industry aspect remains timeless: Storytelling. To sell your brand, you...
Building Effective Media Relations: A Blueprint for Success

Building Effective Media Relations: A Blueprint for Success

by john | Nov 15, 2023 | Marketing, Public Relations

Business professionals often say that the cardinal rule of success is, “It’s all about who you know.” Not to say that a degree or years of experience should be thrown out the window, but there is some truth to this. Especially in the marketing and public relations...
Crisis Averted: What to Do When A PR Nightmare Strikes

Crisis Averted: What to Do When A PR Nightmare Strikes

by john | Aug 21, 2023 | Public Relations

You can admit it – it’s easy to find yourself entertained by drama. Whether from small talk, social media, or the Bravo network, what is viewed as comedic relief has the potential to lead to a crisis. Even though what we see in the media gives us a good laugh,...
Is It Really Over? Why News Outlets May Be Ghosting You

Is It Really Over? Why News Outlets May Be Ghosting You

by john | May 3, 2023 | Public Relations

Having a contact disappear without a trace isn’t necessarily something new. As Gen Z dominated pop culture, the act of vanishing has been given a relatively new definition – ghosting. Ghosting, also known as the act of getting ghosted, is the process of a...