Even the American Flag Needed a Rebranding

Flag Day often gets overlooked. From its humble beginnings to its current form of 50 stars and 13 stripes, the flag of the United States has gone through a lot of versions. Each phase of the flag’s design represents not only the growth of the United States but also the influence and evolution of graphic design over centuries.

Now you may be wondering, how in the world does this historical day have anything to do with graphic design? Well, not only does graphic design shape how we see and remember the American flag today, but it’s also been through its own “rebranding” journey, so to speak. 


Talk about client revisions… the American flag has evolved many times since its original creation – 26 times to be exact! 

Each version mirrors the shifting political landscape of the United States and new design techniques that have been adopted. Graphic design has been vital in shaping the flag’s look and symbolism, ensuring each version effectively represents the nation’s identity and values. Just like modern-day marketers and advertisers, Betsy Ross and those who came after her prioritized having a consistent brand identity throughout the redesign trials and tribulations.

As the American flag has changed over time, its color scheme of red, white, and blue has remained consistent, with each color carrying symbolic significance: red for bravery, white for purity and innocence, and blue for vigilance, perseverance, and justice. Graphic design principles, like color theory, have ensured these colors effectively convey their messages. The bold contrast between the blue and the red and white stripes creates a visually striking effect, making the flag easily recognizable and memorable.

The evolution of the American flag represents the continuing influence of graphic design, starting with its original 13 stars to the current 50-star version. Graphic design continues to preserve the symbolism and identity of the United States flag and those who dedicated their creativity to making it, truly representing its value and the history of the United States.

Thanks, Betsy!


Is your brand ready to make history, too? Whether you’re looking to refresh your brand or create something entirely new, our team of skilled graphic designers is ready to collaborate and create something iconic together. Visit our contact page or reach us at 888.552.IDEA today!


Unleash Your Brand’s Growth with The Power of Graphic Design

Unleash Your Brand’s Growth with The Power of Graphic Design

With the marketing industry being such a competitive landscape, it can be tricky for brands to find their place at times. It’s not just about delivering top-of-the-line products or services; it’s about leaving a lasting impression that truly resonates with customers....

© 2023 Inertia: marketing + design. All Rights Reserved.