Changing the perception of a dismal topic.
The funeral and cemetery industry faces a unique challenge in marketing, as the topic of death is often considered taboo and uncomfortable to discuss. This can lead to funeral services being marketed in a somber and outdated manner, creating an unappealing image.
However, Everstory Partners sought to shift this perception by promoting funeral services in a more positive and contemporary light. Inertia, their marketing partner, achieved this by utilizing uplifting and relatable language, as well as a series of visually engaging images depicting memorable life moments. By showcasing the celebration of a life well-lived, their marketing campaign successfully redefined funeral services as a positive and meaningful experience.
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