Social Media Advertising
Targeting decision makers directly on LinkedIn.
GenVault, a renowned biological specimen repository, sought to increase its social media conversion rate. To achieve this objective, Inertia designed a series of targeted paid ad campaigns on LinkedIn, aimed at specific job titles and geographic locations. These ads featured concise yet captivating videos that focused on a relevant problem (such as the rolling blackouts in Texas) and provided a clear call to action. As a result, prospects were directed to a dedicated landing page, designed for maximum conversion opportunity. The overall strategy resulted in a significant increase in social media engagement and a higher conversion rate for GenVault.
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