Lift Techs Crane & Rigging

Corporate Identity

Standing out tall in a very mediocre market.

The client, a provider of large crane services for diverse applications, sought to differentiate itself from competitors in the industry who relied on basic or nonexistent branding. Inertia recognized this as a chance to position the client as a more approachable and professional supplier. To accomplish this goal, Inertia developed the Left Techs logo, which was then applied to various mediums such as apparel, stationary, and crane wraps, resulting in a cohesive and distinctive brand identity. The project was further enhanced by Inertia’s suggestion of a fitting URL:, solidifying the brand’s memorable and straightforward messaging.

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