Olson Research Group
Visualizing a company’s value proposition.
Olson Research Group (ORG) specializes in gathering and interpreting a large amount of medical data and presenting it to clients in a simplified form. In a recent rebranding effort, ORG sought to communicate this message visually through an eye-catching design.
Incorporating a colorful, wispy trail of hues, Inertia added lines of technical research terminology. The company’s existing spherical logo was positioned in the center, serving as a “translator” to simplify the language.
The result was a vibrant and impactful visual that effectively breaks the mold in a typically clinical setting.
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