Pathways at Warrington
Using direct mail to effectively target an audience.
As part of a larger ongoing campaign, Pathways at Warrington, a premiere memory care and personal care community, wanted to peruse a direct mail program for awareness and prospective residents. Inertia extended their brand to facilitate EDDM (Every Door Direct Mail) from the US Postal service. This allowed them to target exact neighborhoods.
Inertia created the messaging and design of the campaign, which runs monthly. The postcard is warm, inviting, and gives a solid sense of the quality that can be expected from Pathways.
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