Pathways at Warrington
Using broadcast radio for brand awareness success.
The Pathways at Warrington is an upscale memory care and personal care facility. With its opening in 2020, Pathways was looking to build awareness for booking new residents.
Using traditional and steaming radio, Pathways was able to reach a very large audience and get their messages out often. This resulted in many tour requests and a large overall awareness of the brand.
Inertia created several spots for the client, often having several different marketing messages on rotation at any point in time.
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