Broadcast

Rita’s Italian Ice

Podcast and Microsite

A cool way for the company to communicate.

Rita’s Italian Ice was looking for a fun and innovative way to reach all of their location owners, particularly during the early Covid-19 lockdown environment. By creating the “CoolCast” podcast hosted by the President and CEO, various topics were addressed and included franchise owners as guests. Having this communication in an audio format allowed the messaging to be passive, allowing the information to be taken in during a drive or even while cleaning a store.

The “CoolCast” has a companion internal microsite housing all the episodes and includes links to helpful downloads on show notes, and a message system for franchise owners to ask questions or recommend content to be discussed.

Inertia provided a turn-key solution from concept to completion, from the name to the website and even full audio production.

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