Branding

Sauers Snow & Landscape

Corporate Identity

Evolution of a logo as the business shifts focus..

While successful in the commercial tree, snow, and landscape business for many years, Sauers Tree & Landscape had made the decision to move their business model entirely to snow removal.

The new updated logo kept the brand equity established by keeping the typography and overall color scheme. The older stylized tree icon was replaced with an obligatory snowflake but it was positioned in a way to indicate movement as it’s brushed away.

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