Creating awareness on a touchy subject.
StoneMor, one of America’s largest owner/operator of cemeteries and funeral homes, was looking for a way to create awareness on a subject that nobody likes to discuss: death. Inertia created these two videos for use on broadcast and internet advertising to gently approach the topic of death and the benefit of advance-planning final arrangements.
Inertia produced the videos as a turn-key solution, from script writing, procuring video imagery, to voiceover, music, and final video editing.
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